The content writing is today one of the most important for the success of any digital project elements.
Through them, we intend to connect and create links with our potential customers, whether they are an end-user (B2C) or if they are responsible for purchasing a company (B2B).
When one of them reaches one of our contents, they must be captivating enough to seduce them and be interested in our products and services. It is crucial because, perhaps, we have no other chance to meet him. And we will have lost forever the opportunity to close a sale.
We do not want this to happen to you and that is why we are going to give you 10 tips oriented to 2 types of content writing:
- For social networks.
- For the blog
Tips for writing content from social networks
Social networks are an excellent way to bring visits to your website. It is a place where the conversation with your followers and your proximity as a brand, are keys for this to happen.
And more now, we know that the algorithms behind them reduce the scope of our publications and complicate getting new followers or fans.
Get the engagement you need with these tips:
1. Create a content calendar and publish regularly
Before you start writing content it is important that you define two types of calendars:
1. Editorial calendar: in it, you have to define what days of the week you are going to publish and what time is the best to do it. It is especially interesting that you do it if you work more than one social network.
2. Calendar of contents: this is where you decide the topics that you are going to deal with each of those days that you publish. For example, Monday is the “did you know…” day, “informal publication” on Friday.
2. Set goals for each of the posts you make
Content writing for social networks needs meaning. And, if you want your pages or company profiles to succeed, you should aspire to the maximum with each of them.
So, think before you write what you want to achieve. Entertain your audience, learn something, move them?
3. Make a good content cure
You don’t like your followers or fans to grow up? Think one thing, if you publish the same thing on all social networks, why will they follow you on all? If they do it in one enough, don’t you think?
And one more thing. How many publications do you see in which the copy (the text) is copied from the title of the post they are spreading? We may. Does this add value to your followers? Be creative and add your knowledge when you write content for social networks.
4. Adapt the tone to each social network
The community of followers you have in each social network is not the same. Expect different things from your brand as you move in one or the other. For example, LinkedIn users have nothing to do with more formalities, with Facebook users, more playful.
Therefore, it adapts the content writing to each moment, to each network.
5. Generate expectation
Do not show all your letters in your publications and let them know that the best is in the content you are sharing. Try to generate interest and arouse curiosity so that your followers want to know more about what you are talking about and perform the action you propose.
Tips for writing blog content
We live in an era in which information has become intoxication. Blogs proliferate and we receive so much that we are not able to process it.
Therefore, writing quality content on your blog helps you stand out from your competition.
Achieve it by implementing these tips:
6. Decide the subject of the post
It seems obvious, right? Yes, but we have some detail to give you because it is not worth writing anything.
The corporate blog is a fantastic way to show your know-how. That is why it is recommended that you write about a subject that you know and master.
Your current and potential customers are able to appreciate your experience and you will notice their reward in improving the metrics of your website.
7. Structure of the post
Before you start writing the content, think about how you are going to structure the post.
Surely you know that we scan the contents, rather than read them. And that, if a post does not hook you in the first paragraph, you will not continue reading.
Given these two variables, write the main idea at the beginning. This paragraph, and perhaps some more, will serve as an introduction for the rest of the post.
Then you will have to define subtitles so that reading is easier. With them, you get the attention of the user that scans. Take care of them a lot because if they are attractive you will continue reading your post.
8. Create valuable content
Valuable content is one that is useful and practical for those who read it. Do not fall into the error of writing posts talking about your company. That does not interest who visits you.
If you have a new product, do not describe it. Write about how your client benefits from it. What interests you!
9. Use simple content writing
You probably write on a desktop computer, but the users who read on your smartphone already exceed 50%.
Therefore, use short sentences and paragraphs. Facilitate reading.
You should also keep in mind that not everyone who reads you knows the subject as well as you do. Therefore, when you write a post use simple and easy to understand words.
10. Optimize the post for search engines (SEO)
Writing a good post can take hours of writing. Wouldn’t you like to see it well positioned in Google after that effort?
We know that this part is more technical, but it is very important for a blog. When we work on content writing we have to like users, but also Google.
That’s why you have to use:
- Keywords that are searched by your potential clients. The headingsH1, H2, H3, etc., are also part of the SEO for content.
- The images should not be heavy, but quality. Don’t forget to fill in your alt attributes.
- Very important the title. How many times have you clicked on a result because its title was attractive? Subtitles also deserve special attention.
- A final point that we want to mention is that you use internal links so that your users can go from one content to another, within your website. But it also uses external ones to other blogs, to expand information or clarify concepts.
Before you start reading this post you might think that writing for social networks or for the blog was a relatively easy task. Maybe now you don’t have that idea.
And, the truth is that this task is professionalized in digital marketing and social media.
But we do not want to discourage you and, if you dedicate time and deepen the aspects we have talked about, surely you will be able to carry out a good digital content writing in a while.
In the meantime, if you need support or have doubts, we are happy to help you