The success of your online business depends primarily on how well you’re using the latest Search Engine Optimization technology. To beat your competitors to the game, you should utilize the most recent online marketing strategies to be the lead in the competition. There are multiple methods of increasing your site’s traffic and visibility.
These days, almost all online businesses are using Search Engine Optimization methods to ensure their website occupies top positions in the search result page.
The traditional Search Engine Optimization strategies have been reformed by Google’s recent Panda and Penguin algorithms to the latest SEO techniques. In order to satisfy the ‘ever-hungry’ search engines such as Bing, Google, Yahoo, and DuckDuckGo, website owners are implementing fresher SEO know-how.
To set your website on track for better Search Engine Optimization, here are some basic tips to follow:
- Write SEO Optimized Content
They say that content is king. Why? This is primarily because SEO friendly content will often fetch your organic traffic. To begin writing SEO optimized articles, you have to pick a topic that interests you enough and is relevant to your niche/industry. If the topic you’ve chosen is broad, I will advise you to narrow it.
Don’t rush-write to publish immediately. In writing SEO Friendly articles, there shouldn’t be any rush to publish it unless you aren’t actually writing to be ranked organically. As you begin writing SEO optimized articles, it is very necessary you write a rough draft containing all your article ideas. Put it aside for a while. After a while, get back to your to-be SEO optimized content.
While preparing your SEO Friendly article, always remember the primary aim is to address your audience’s needs and not just satisfy the ‘hungry’ search engines alone. As you write the SEO Friendly article, conduct research to find out what terms your readers are actually using to search for your website. Use these terms more often in your in-progress SEO optimized content.
Read, revise, rewrite, and re-read your content again to be sure you have an SEO optimized article in your toolbox. Then publish!
- Develop Link Building & SEO Techniques
In the eyes of search engines, links can be seen as streets between the pages of your website. Since the late 90s and early 2000s, search engines have considered links as votes for online reputation. Search engines have advanced the use of link statistics to a finer art, and utilized intricate processes to perform pronounced evaluations of sites and web pages based on this information.
Link building and SEO techniques may not be everything in SEO but it attributes a huge portion of the search engine’s algorithms to link building-related features.
- Utilize The Power of Social Media
Social media started impacting search results since 2011/2012. Google started incorporating a significant number of social signals into its search results. Getting your content shared on social media will affect how your SEO Friendly article rank on search engines. Tweets, likes, plusses etc. affect ranking too but social shares containing links to your SEO friendly content is far more superior than just words without a link.
Secondly, social media is a great tool used by most businesses to directly reach their potential customers online. Most times, your potential customer might be on Facebook, Twitter, Instagram and much more, so it is a plus for your business if you take out time to keep in touch with the social community and possibly earn their trust. This way, you will get people sharing your SEO friendly content on social platforms to their social circles and you keep getting free publicity and increased ranking on search engine results.
Identify your niche – Selecting appropriate keywords for your niche is important if you wish to rank high and be more visible to your audience. As you prepare your SEO optimized content, always keep to the right amount of keyword density. Don’t overpopulate your content with keywords. You will be penalized by search engines.
Stay Up-to-date – To be relevant to your audience, stay up to date with the latest trends in your industry. Write fresh, useful content for your readers so you can stay connected to them always. Good content attracts new readers to visit over and over again.
Be social – You are your own hype man. Don’t wait for one random user to share your content before you do. Don’t be shy to let your social cliques know what you’ve written. They might like it and share to their own cliques as well, and this helps your site rankings too. Sites such as Facebook, Twitter, Google+ and much more are the best and most popular places to share your SEO optimized article. With the help of social media platforms and forums, you have the potential of increasing your customer base, plus, your search engine ranking too.
Most often, you may not have the time and energy to invest in writing SEO friendly content, but a quick remedy to this is hiring an affordable SEO content writer who will do all the work for you without draining your pockets, and satisfying your business needs all at the same moment.
If you have any question, latest tips, and tricks, or wish to hire me to work on your project? You may use the comment box below or the contact form.