Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items).
The purpose of copyright is to protect that material and prevent illegal use of it by unauthorized agents.
However, copywriting is using written words to make someone buy anything, anywhere at any time you want them to.
It is the process of writing advertising materials.
Copywriters are responsible for the text on billboards, websites, emails, advertisements and lots more
A copywriter is a salesman in print.
You see, copywriting is all about getting the reader to take action.
That action might be to purchase or engage with a product, service, or company…
Copywriting is not a talent. It is a skill – It can be learned by anyone…
It’s not about putting out any kind of word, there is an art to touching people’s emotions and getting them to buy your product… You just have to learn how to use the right words!
What kind of qualifications do you need to be a copywriter?
Zero! There are successful copywriters with university degrees and some who did not finish secondary school. Some copywriters are only 18 and some are retired.
The only thing you need is a computer, a phone, and an Internet connection.
Everything else can be learned. If you can write a letter to a friend, you have all the qualifications you need to get started on Copywriting today.
Gone are those days when we marketers used to beg people to purchase their products, they are in the dispensation of buyers begging them…
Have you ever seen a Doctor begging a patient to be treated? Hehe.
I mean, the Doctor is begging someone who has a terminal disease to do an operation
“I can’t fit happen!”
The patient needs the Doctor more.
When I write copies, people beg me to take their money. And I do shakara for them. LOL.
Where do you find copywriters and what do they do?
- Copywriters are highly sought after in online and digital marketing. Facebook, Instagram, Twitter and the rest.
- Copywriters write the content you see on websites or product descriptions.
- Copywriters are needed in email marketing for writing and following up emails.
- Copywriters are needed for writing ads for short videos and various scripts
You can use the skill to best sell any of your products or services.
In fact, if you need happiness in your life, become a copywriter.
You will know how to make people do your bidding. 😁
Characteristics of a good copywriter
You have to be a detective – You must be able to know and describe your customer inside out.
Where do they stay? What are their likes, dislikes, interest?
Just the way we see in detective movies, you must be able to pin your customer on board and provide all the details about him.
You see, it is not about you… It is about them
It is not, I, I, I, I… Nobody cares about you!
Every time a person brings out his money to buy anything, it’s about them… forget it. We are all selfish beings (egocentric).
Know who your customer is and relate with him/her well
You must be creative –You won’t excel much without it. Creativity is thinking outside the box and coming up with strategies, mouthwatering offers and writing compelling copies that will get customers begging you to take their money.
Can you offer people dollars for pennies? That is what copywriters think and do
Will you exchange your 10,000 with me if I promise to give you 1 million?
What if I say, first 10 people to give me 10,000, I will give you 1 million, and I have the capacity to do so…
You will go and borrow it if you do not have…
That is the idea!
You must have a sweet mouth –You must be able to talk so well about your product or service so that anyone who reads or comes across the copy would borrow to pay you.
Have you seen a Nigerian Igbo man market his goods?
You have to bring it into copywriting… You must be able to explain the benefits of your products so well that the customers will feel cheated or feel like he/she will miss out for not getting it
Some common mistakes made by copywriters
Mistake number 1 –
Focusing on the features of a product instead of the benefits of the product.
Basically, people buy things because of the benefits they will derive from it.
People buy benefits, not features… If I am thirsty on a sunny day, I will buy water not because I like the bottle but because it has to quench my thirst.
So, the first mistake most copywriters make is that they focus so much on the features of what they are selling that they focus to show the benefits of the product.
What will attract people to buy is the benefits first before the features.
A feature is what it is A benefit is what it does Click To Tweet
Before you write your next copy, write down ALL the benefits your potential customer will get from the product first, and then write your copy around those benefits.
Benefits like, saves time, saves money, makes you healthier, and reduces stress, you know… and all
Am not saying you should totally ignore the features of the product, No. You have to put them too BUT, don’t focus on them.
Mistake number 2 –
Focusing on yourself, instead of the customer…
Everybody is looking for a way to get more money, not dish out anyhow… So, never make your copy about you but about the person buying.
Do not get carried away with the use of I, I, I, I
I am this, I do this, I used to do this…
There is a place for establishing writer’s credibility but you just have to do it once and get out of the way
Let your copy be about the customer.. Use the magic word you as much as you can.
This is what you stand to gain, this is what you will benefit, this how you can save more cash… Let it be about the person.
Mistake number 3 –
Not building enough credibility and trust.
Do you know that people really want to buy from those/brands they trust and respect?
Sir, coke is number one because they have built a brand that is consistent and people trust them.
Coke in Kurudu tastes the same as coke in Berlin.
One of the hardest things to part ways with is money, especially online. That is why you have to build writer’s credibility especially if they have never heard about you before.
So, you must answer the question, “why should people buy from me?”
What experience do you have in that field? How credible are you? Do you know your onions or are you just looking for money?
For example, My Friend – Emmy – is regarded as the Prince of Copywriting because he knows his onions…
In summary,“if you know your onions, you will eat your suya...” hehe Click To Tweet
Let us stop here… In our next post, I will give you a systematic guide on how to write a sales copy (With a live example attached).