When one of them reaches one of our contents, they must be captivating enough to seduce them and be interested in our products and services. It is crucial because, perhaps, we have no other chance to meet him. And we will have lost forever the opportunity to close a sale.
We do not want this to happen to you and that is why we are going to give you 10 tips oriented to 2 types of content writing:
For social networks.
For the blog
Tips for writing content from social networks
Social networks are an excellent way to bring visits to your website. It is a place where the conversation with your followers and your proximity as a brand, are keys for this to happen.
And more now, we know that the algorithms behind them reduce the scope of our publications and complicate getting new followers or fans.
Get the engagement you need with these tips:
1. Create a content calendar and publish regularly
Before you start writing content it is important that you define two types of calendars:
1. Editorial calendar: in it, you have to define what days of the week you are going to publish and what time is the best to do it. It is especially interesting that you do it if you work more than one social network.
2. Calendar of contents: this is where you decide the topics that you are going to deal with each of those days that you publish. For example, Monday is the “did you know…” day, “informal publication” on Friday.
2. Set goals for each of the posts you make
Content writing for social networks needs meaning. And, if you want your pages or company profiles to succeed, you should aspire to the maximum with each of them.
So, think before you write what you want to achieve. Entertain your audience, learn something, move them?
3. Make a good content cure
You don’t like your followers or fans to grow up? Think one thing, if you publish the same thing on all social networks, why will they follow you on all? If they do it in one enough, don’t you think?
And one more thing. How many publications do you see in which the copy (the text) is copied from the title of the post they are spreading? We may. Does this add value to your followers? Be creative and add your knowledge when you write content for social networks.
4. Adapt the tone to each social network
The community of followers you have in each social network is not the same. Expect different things from your brand as you move in one or the other. For example, LinkedIn users have nothing to do with more formalities, with Facebook users, more playful.
Therefore, it adapts the content writing to each moment, to each network.
5. Generate expectation
Do not show all your letters in your publications and let them know that the best is in the content you are sharing. Try to generate interest and arouse curiosity so that your followers want to know more about what you are talking about and perform the action you propose.
Tips for writing blog content
We live in an era in which information has become intoxication. Blogs proliferate and we receive so much that we are not able to process it.
Therefore, writing quality content on your blog helps you stand out from your competition.
Achieve it by implementing these tips:
6. Decide the subject of the post
It seems obvious, right? Yes, but we have some detail to give you because it is not worth writing anything.
The corporate blog is a fantastic way to show your know-how. That is why it is recommended that you write about a subject that you know and master.
Your current and potential customers are able to appreciate your experience and you will notice their reward in improving the metrics of your website.
7. Structure of the post
Before you start writing the content, think about how you are going to structure the post.
Surely you know that we scan the contents, rather than read them. And that, if a post does not hook you in the first paragraph, you will not continue reading.
Given these two variables, write the main idea at the beginning. This paragraph, and perhaps some more, will serve as an introduction for the rest of the post.
Then you will have to define subtitles so that reading is easier. With them, you get the attention of the user that scans. Take care of them a lot because if they are attractive you will continue reading your post.
8. Create valuable content
Valuable content is one that is useful and practical for those who read it. Do not fall into the error of writing posts talking about your company. That does not interest who visits you.
If you have a new product, do not describe it. Write about how your client benefits from it. What interests you!
9. Use simple content writing
You probably write on a desktop computer, but the users who read on your smartphone already exceed 50%.
Therefore, use short sentences and paragraphs. Facilitate reading.
You should also keep in mind that not everyone who reads you knows the subject as well as you do. Therefore, when you write a post use simple and easy to understand words.
10. Optimize the post for search engines (SEO)
Writing a good post can take hours of writing. Wouldn’t you like to see it well positioned in Google after that effort?
We know that this part is more technical, but it is very important for a blog. When we work on content writing we have to like users, but also Google.
That’s why you have to use:
Keywords that are searched by your potential clients. The headingsH1, H2, H3, etc., are also part of theSEO for content.
The images should not be heavy, but quality. Don’t forget to fill in your alt attributes.
Very important the title. How many times have you clicked on a result because its title was attractive? Subtitles also deserve special attention.
A final point that we want to mention is that you use internal links so that your users can go from one content to another, within your website. But it also uses external ones to other blogs, to expand information or clarify concepts.
Before you start reading this post you might think that writing for social networks or for the blog was a relatively easy task. Maybe now you don’t have that idea.
And, the truth is that this task is professionalized in digital marketing and social media.
But we do not want to discourage you and, if you dedicate time and deepen the aspects we have talked about, surely you will be able to carry out a good digital content writing in a while.
Writing articles for the internet requires certain standard abilities and techniques that are essential for productive content writing. If you’re a beginner to article writing and intend to use your articles to have individuals to join your list then you ought to know about the basics of what a report should contain. What you are able to do is stick with the fundamentals and you will not ever fail.
The Nuiances of Basics of Writing
Some completely free things online are good which I use nearly all of them. In reality, lots of people are gonna go to the world wide web to discover additional revenue online. If you know anything about article marketing, you know that it can be a potent technique to bring visitors to your site. Every business would like to find the best services to raise its customer base and connect to the worldwide audience. If you don’t get a thriving organization, you might want to stick to editing and proofreading articles yourself and use the options mentioned previously. If you’re serious about building a very long term organization, then pay heed to the next. An important consideration to keep in mind is that the magazine market is an enterprise.
To be a content writer for a site implies taking a substantial duty to make sure that quality information is created. Websites need content and data for their readers thus, a writer is necessary if a site owner wishes to get regular and updated information in his site. Some websites even offer useful resources. If you publish on your own site or blog, there’s no third-party editorial overview. It is essential that a website gets a higher ranking. Such a website is likely to entice a user’s interest. Online job portals make it possible for jobseekers to have immediate accessibility to different job openings, 24 hours every day, 7 days weekly.
Whatever They Told You About Basics of Content Writing Is Dead Wrong…And Here’s Why
A writer has to work hard in their trade in order to draw visitors to the site also. Although you employ the content writer, it doesn’t mean you need to be bossy and pretend to understand everything about Content Writing. If you wish to be a thriving online content writer, learn all you can about search engine optimization and remain updated.
A writer can create a good Content Development while you will make a great development goal of your organization. A search engine marketing writer can be exceedingly beneficial for internet marketing of a business enterprise. Moreover, when writers take up projects of a particular genre, they ought to stay connected to the hottest developments to have the ability to incorporate them in their writings. Beginning writers are confronted with a lot of challenges since they learn about the work of writing for a living. Employing a professional content writer may give positive input to your business enterprise.
In the majority of cases, your article is going to be listed along with many others. If it contains a compelling title, it will attract more readers. In future Constant Content articles, you will be in a position to branch out, but it is going to most likely be easier on you in case you start simple.
Job posts are detailed and total. Following is a simple outline on how to begin writing articles and getting them published on the web. Tell the reader why you’re writing the write-up and why how they may benefit by reading it. You would like your on-line article writing to be the very best.
Make certain you take the opportunity to check over the Constant Content Writer Guidelines. More so, in case you have none. By way of example, aside of emailing, the two of you may have particular access for calling phone number. The more you give in to their requirements and demands, the more probable you’ll be in a position to make them act on your favor later on. You have to attempt to be as prudent in your pick of words as possible to be able to lend an overall clarity to your article. Before you write your next quality, well-researched article, search for connections who will assist you to market the content. You’re able to immediately improve the caliber of what you write by deciding you’ll take some time for research.
As a web-based auction website, it is possible to even receive the best price for your item. You simply added value to the business. The sole distinctive component in the work description of a writer is an additional task of Search Engine Optimization. One of the chief elements of your article is the title. The on-line application is currently the handiest approach to look and apply for jobs. Furthermore, take the additional effort to turn your client feel special. Low-paying clients may ask for quality”, but they have zero ideas about what quality is, or else they would be well prepared to cover it.
People buy from the subconscious. You must know how to pull the trigger of emotions.
The fear of losing out on a good deal. The fear of falling sick. The fear of going broke. Most persons buy out of the fear of the unknown.
The desire to be known or recognized.
Why do people pay so much for an apple phone? Simple, they want to be known or recognized. One of the major propelling factors of human nature is the desire to stand out, to be admired. Luxury products sell on this. If you have a product or service that makes people stand out, they will buy.
People buy out of love.
Birthday gifts. Wedding gifts. First time lover. People are always buying out of love.
4. For Comfort.
people buy because they want to feel comfortable. Whatever will make them comfortable or stress-free. comfortable cars, comfortable sofas… name them.
people buy books, training or courses to become better. You only sign up for a gym because you want to be or look better.
The desire for power.
People buy to feel powerful or in control. People like to tell others what to do. They want to feel like God
Necessities of life
People need food, water, clothes, shelter. More recently, people need gadgets and the internet. Whatever is a necessity always has a market.
People will always buy when they are addicted or fond of something. Game addicts, fashion freaks. name them. They all buy because they can’t do without it.
To make a difference.
people want to be significant. People want to leave a name on the sands of time, they want to be influential. Bill Gates is fighting polio and doing other charitable works to make a difference.
Ten ingredients that are necessary for every marketing soup (copy)
You see, writing a copy is a soup and you must put ingredients. Salt, pepper, magi. You need them in Copywriting too
This is a step by step guide and you can use it to start advertising anything from today.
Your heading should be short and precise. don’t try explaining the product or service there. Just hold the person down to read your copy first.
“throw your phone in the trash can if it has not made you money this week ”
“how much will pay for a drink that will never let you die”.
Finally Revealed!/How any dummy can make money writing online.
You can also make it in question form.
The secrets of…
Who else wants to…
Your first sentence must create intrigue too
When you raise the bar in your heading, your first sentence must carry the same kind of fire and keep them reading on.
See an example.
If I can show you how to double your income by giving me 30 minutes of your time a month, will you like to learn more?
I am writing to you because it is a matter of public record that you are having financial problems and I think I have a way to help you.
If you are selling fire extinguishers, show the fire
Show the problem as explicit and clear as possible. people want to know that you understand what they are passing through and you know the terms.
People are very sensitive when it comes to parting with their money, immediately they sense you are writing for the money, zoom, off they go.
You have to explain their problem clearly to them and position yourself as a solution to their problems.
Describe your benefit in detail.
Mention all the benefits they will get but focus on the most important one and explain that one benefit in detail.
Tell them how your product will solve their problems and how you are the next best thing after God and air.
You can mention a few features here. Remember how we said, features are different from benefits. First, start with the benefits before getting to the features.
The benefit of a fire extinguisher is that it will protect a family from loss, the feature is that it comes preloaded and can be put on in seconds.
A feature is *what it is. *
A benefit is what it does
Tell them exactly what they will get from the product.
You can then focus on one important benefit and tell a story around it.
Let them know exactly what they stand to benefit from getting your product.
Tell them the bad thing that will happen if they don’t buy your product now.
Still using our example: We have just 3 fire extinguishers left and we might not get this type till 3 months’ time. I encourage you to make this order now by calling.
We have just 5 limited spots and this training will not hold till next year.
There has to be a sense of urgency.
Most times, people tend to be sell proof. Anything you say will be met with skepticism, no matter how compelling your story might be. You need third party testimonies ESPECIALLY from famous and well-respected people.
Eliminate all objections they may have in their mind.
One way I do this too is through FAQs
Use FAQs to answer the fears you think they will have in their mind. 😎
Summarize your offer again.
Rephrase the benefit again. people want to be told things again and again. Remind them what you said the product will do for them again.
Include money back guarantee
People love guarantees. Give it to them.
if the product does not work as I have said, return it and I will give you all of your money.
In one of my copies, I wrote that if after the training, you don’t get ten times the value of your money, tell me and I will give you your money back and add N1,000 to it.
Be moderate though, some people might want to take advantage of this.
Add a call to action.
Tell them to take action now. There has to be a call to action, make payment, call now, subscribe now. they have to do something immediately.
People love to be told what to do. Make them take action or else, the procrastination side will come out and swallow your money.
That’s it…That’s how you write a copy.
But you need to get clients. That’s where freelancing comes in. I…
Copywriters write the content you see on websites or product descriptions.
Copywriters are needed in email marketing for writing and following up emails.
Copywriters are needed for writing ads for short videos and various scripts
You can use the skill to best sell any of your products or services.
In fact, if you need happiness in your life, become a copywriter.
You will know how to make people do your bidding. 😁
Characteristics of a good copywriter
You have to be a detective – You must be able to know and describe your customer inside out.
Where do they stay? What are their likes, dislikes, interest?
Just the way we see in detective movies, you must be able to pin your customer on board and provide all the details about him.
You see, it is not about you… It is about them
It is not, I, I, I, I… Nobody cares about you!
Every time a person brings out his money to buy anything, it’s about them… forget it. We are all selfish beings (egocentric).
Know who your customer is and relate with him/her well
You must be creative –You won’t excel much without it. Creativity is thinking outside the box and coming up with strategies, mouthwatering offers and writing compelling copies that will get customers begging you to take their money.
Can you offer people dollars for pennies? That is what copywriters think and do
Will you exchange your 10,000 with me if I promise to give you 1 million?
What if I say, first 10 people to give me 10,000, I will give you 1 million, and I have the capacity to do so…
You will go and borrow it if you do not have…
That is the idea!
You must have a sweet mouth –You must be able to talk so well about your product or service so that anyone who reads or comes across the copy would borrow to pay you.
Have you seen a Nigerian Igbo man market his goods?
You have to bring it into copywriting… You must be able to explain the benefits of your products so well that the customers will feel cheated or feel like he/she will miss out for not getting it
Some common mistakes made by copywriters
Mistake number 1 –
Focusing on the features of a product instead of the benefits of the product.
Basically, people buy things because of the benefits they will derive from it.
People buy benefits, not features… If I am thirsty on a sunny day, I will buy water not because I like the bottle but because it has to quench my thirst.
So, the first mistake most copywriters make is that they focus so much on the features of what they are selling that they focus to show the benefits of the product.
What will attract people to buy is the benefits first before the features.
A large number of freelancers I know actually hate selling.
I am one of those freelancers that hate selling too.
The factors that spark massive procrastination in selling may be the utter contempt for self-promotion, the fear of rejection, lack of confidence in the skill we possess or our abilities, or the idea of selling in-person or on the spot.
Sure, that does not entail we cannot sell a product or service. It just implies we need some sort of assistance.
Investing in the success of your business website.
The way and manner you would spend time and attention to improve the effectiveness of an employee, you need to do the same for your business website. In addition, if you want your website to do more for you in areas of sales, then you must set up the framework for it to do just that.
One thing that will help you in getting this right is optimization
Selling with confidence entails being concise, clear, persuasive, and convincing with some empathy tied around your sleeves.
It is also about showing you are establishing your value and authority to your potential clients and prospects.
Moreover, for freelancers like us who sees selling on-spot or in-person as an uphill task, we may need our website to help us with that legwork in sales.
So here are five, greenways you can tweak your site to be a better sales engine for your business.
Create convincing case studies and highlight your customers’ success stories. Make out time to assemble case studies or testimonials from previous customers. This is an awesome way of providing proof of your business abilities to your potential client(s). Showing them, you are the right person they should hire for their next project.
Testimonials are social proof and it is efficient because you are not tooting your trumpet – your clients’ are.
Create an appealing incentive to attract the right prospects for your business. Content upgrade and lead magnates excellently help in highlighting the solutions your business offers, which may be the answer to the problems of your potential customers visiting your website.
These potential clients may not be ready to patronize your business yet, but you are keeping them hooked with your business through your website.
If you want prospects to reach out to you, then you must make the path clear and easy for them.
Design your contact them that they look appealing. You may also add a persuasive message or questionnaire.
Create a section on your website where you put freebies for your readers. This is an artless method of sharing your knowledge whilst enticing your audience to stick around for more.
These freebies may include your favorite blog content, free templates that are relevant to what your business is all about, eBooks and checklist of useful tools and software you have used or using.
“Freebie” section helps increases user engagement and show them you know your onions.
Personalize your landing page – get personal with it. Customize your landing page to speak directly to your prospects. If you don’t have a landing page, you could check this free landing page guide by CopyBlogger.
Let your focus be on how to clearly demonstrate your ability in solving your prospects’ problems – that you possess the expertise, and skills to help them crush their problems, and moreover, that they can trust you can get the job done neatly without hassle or making them undergo any form of stress.