People buy from the subconscious. You must know how to pull the trigger of emotions.
The fear of losing out on a good deal. The fear of falling sick. The fear of going broke. Most persons buy out of the fear of the unknown.
The desire to be known or recognized.
Why do people pay so much for an apple phone? Simple, they want to be known or recognized. One of the major propelling factors of human nature is the desire to stand out, to be admired. Luxury products sell on this. If you have a product or service that makes people stand out, they will buy.
People buy out of love.
Birthday gifts. Wedding gifts. First time lover. People are always buying out of love.
4. For Comfort.
people buy because they want to feel comfortable. Whatever will make them comfortable or stress-free. comfortable cars, comfortable sofas… name them.
people buy books, training or courses to become better. You only sign up for a gym because you want to be or look better.
The desire for power.
People buy to feel powerful or in control. People like to tell others what to do. They want to feel like God
Necessities of life
People need food, water, clothes, shelter. More recently, people need gadgets and the internet. Whatever is a necessity always has a market.
People will always buy when they are addicted or fond of something. Game addicts, fashion freaks. name them. They all buy because they can’t do without it.
To make a difference.
people want to be significant. People want to leave a name on the sands of time, they want to be influential. Bill Gates is fighting polio and doing other charitable works to make a difference.
Ten ingredients that are necessary for every marketing soup (copy)
You see, writing a copy is a soup and you must put ingredients. Salt, pepper, magi. You need them in Copywriting too
This is a step by step guide and you can use it to start advertising anything from today.
Your heading should be short and precise. don’t try explaining the product or service there. Just hold the person down to read your copy first.
“throw your phone in the trash can if it has not made you money this week ”
“how much will pay for a drink that will never let you die”.
Finally Revealed!/How any dummy can make money writing online.
You can also make it in question form.
The secrets of…
Who else wants to…
Your first sentence must create intrigue too
When you raise the bar in your heading, your first sentence must carry the same kind of fire and keep them reading on.
See an example.
If I can show you how to double your income by giving me 30 minutes of your time a month, will you like to learn more?
I am writing to you because it is a matter of public record that you are having financial problems and I think I have a way to help you.
If you are selling fire extinguishers, show the fire
Show the problem as explicit and clear as possible. people want to know that you understand what they are passing through and you know the terms.
People are very sensitive when it comes to parting with their money, immediately they sense you are writing for the money, zoom, off they go.
You have to explain their problem clearly to them and position yourself as a solution to their problems.
Describe your benefit in detail.
Mention all the benefits they will get but focus on the most important one and explain that one benefit in detail.
Tell them how your product will solve their problems and how you are the next best thing after God and air.
You can mention a few features here. Remember how we said, features are different from benefits. First, start with the benefits before getting to the features.
The benefit of a fire extinguisher is that it will protect a family from loss, the feature is that it comes preloaded and can be put on in seconds.
A feature is *what it is. *
A benefit is what it does
Tell them exactly what they will get from the product.
You can then focus on one important benefit and tell a story around it.
Let them know exactly what they stand to benefit from getting your product.
Tell them the bad thing that will happen if they don’t buy your product now.
Still using our example: We have just 3 fire extinguishers left and we might not get this type till 3 months’ time. I encourage you to make this order now by calling.
We have just 5 limited spots and this training will not hold till next year.
There has to be a sense of urgency.
Most times, people tend to be sell proof. Anything you say will be met with skepticism, no matter how compelling your story might be. You need third party testimonies ESPECIALLY from famous and well-respected people.
Eliminate all objections they may have in their mind.
One way I do this too is through FAQs
Use FAQs to answer the fears you think they will have in their mind. 😎
Summarize your offer again.
Rephrase the benefit again. people want to be told things again and again. Remind them what you said the product will do for them again.
Include money back guarantee
People love guarantees. Give it to them.
if the product does not work as I have said, return it and I will give you all of your money.
In one of my copies, I wrote that if after the training, you don’t get ten times the value of your money, tell me and I will give you your money back and add N1,000 to it.
Be moderate though, some people might want to take advantage of this.
Add a call to action.
Tell them to take action now. There has to be a call to action, make payment, call now, subscribe now. they have to do something immediately.
People love to be told what to do. Make them take action or else, the procrastination side will come out and swallow your money.
That’s it…That’s how you write a copy.
But you need to get clients. That’s where freelancing comes in. I…
Copywriters write the content you see on websites or product descriptions.
Copywriters are needed in email marketing for writing and following up emails.
Copywriters are needed for writing ads for short videos and various scripts
You can use the skill to best sell any of your products or services.
In fact, if you need happiness in your life, become a copywriter.
You will know how to make people do your bidding. 😁
Characteristics of a good copywriter
You have to be a detective – You must be able to know and describe your customer inside out.
Where do they stay? What are their likes, dislikes, interest?
Just the way we see in detective movies, you must be able to pin your customer on board and provide all the details about him.
You see, it is not about you… It is about them
It is not, I, I, I, I… Nobody cares about you!
Every time a person brings out his money to buy anything, it’s about them… forget it. We are all selfish beings (egocentric).
Know who your customer is and relate with him/her well
You must be creative –You won’t excel much without it. Creativity is thinking outside the box and coming up with strategies, mouthwatering offers and writing compelling copies that will get customers begging you to take their money.
Can you offer people dollars for pennies? That is what copywriters think and do
Will you exchange your 10,000 with me if I promise to give you 1 million?
What if I say, first 10 people to give me 10,000, I will give you 1 million, and I have the capacity to do so…
You will go and borrow it if you do not have…
That is the idea!
You must have a sweet mouth –You must be able to talk so well about your product or service so that anyone who reads or comes across the copy would borrow to pay you.
Have you seen a Nigerian Igbo man market his goods?
You have to bring it into copywriting… You must be able to explain the benefits of your products so well that the customers will feel cheated or feel like he/she will miss out for not getting it
Some common mistakes made by copywriters
Mistake number 1 –
Focusing on the features of a product instead of the benefits of the product.
Basically, people buy things because of the benefits they will derive from it.
People buy benefits, not features… If I am thirsty on a sunny day, I will buy water not because I like the bottle but because it has to quench my thirst.
So, the first mistake most copywriters make is that they focus so much on the features of what they are selling that they focus to show the benefits of the product.
What will attract people to buy is the benefits first before the features.
A large number of freelancers I know actually hate selling.
I am one of those freelancers that hate selling too.
The factors that spark massive procrastination in selling may be the utter contempt for self-promotion, the fear of rejection, lack of confidence in the skill we possess or our abilities, or the idea of selling in-person or on the spot.
Sure, that does not entail we cannot sell a product or service. It just implies we need some sort of assistance.
Investing in the success of your business website.
The way and manner you would spend time and attention to improve the effectiveness of an employee, you need to do the same for your business website. In addition, if you want your website to do more for you in areas of sales, then you must set up the framework for it to do just that.
One thing that will help you in getting this right is optimization
Selling with confidence entails being concise, clear, persuasive, and convincing with some empathy tied around your sleeves.
It is also about showing you are establishing your value and authority to your potential clients and prospects.
Moreover, for freelancers like us who sees selling on-spot or in-person as an uphill task, we may need our website to help us with that legwork in sales.
So here are five, greenways you can tweak your site to be a better sales engine for your business.
Create convincing case studies and highlight your customers’ success stories. Make out time to assemble case studies or testimonials from previous customers. This is an awesome way of providing proof of your business abilities to your potential client(s). Showing them, you are the right person they should hire for their next project.
Testimonials are social proof and it is efficient because you are not tooting your trumpet – your clients’ are.
Create an appealing incentive to attract the right prospects for your business. Content upgrade and lead magnates excellently help in highlighting the solutions your business offers, which may be the answer to the problems of your potential customers visiting your website.
These potential clients may not be ready to patronize your business yet, but you are keeping them hooked with your business through your website.
If you want prospects to reach out to you, then you must make the path clear and easy for them.
Design your contact them that they look appealing. You may also add a persuasive message or questionnaire.
Create a section on your website where you put freebies for your readers. This is an artless method of sharing your knowledge whilst enticing your audience to stick around for more.
These freebies may include your favorite blog content, free templates that are relevant to what your business is all about, eBooks and checklist of useful tools and software you have used or using.
“Freebie” section helps increases user engagement and show them you know your onions.
Personalize your landing page – get personal with it. Customize your landing page to speak directly to your prospects. If you don’t have a landing page, you could check this free landing page guide by CopyBlogger.
Let your focus be on how to clearly demonstrate your ability in solving your prospects’ problems – that you possess the expertise, and skills to help them crush their problems, and moreover, that they can trust you can get the job done neatly without hassle or making them undergo any form of stress.
Most often, you listen as people talk about affiliate marketing and you begin to assume that is an easy way of earning passive income.
“I can sit on my couch all day while I watch the revenue from affiliate marketing pour in!”
This is the dream of every internet marketer: Making money even while you sleep. We can call it the Bill Gates ‘Syndrome’.
However, who wouldn’t want to earn money even while they are sleeping?
So, the other day one of my college friends reached out to me and was like, “Hiiiii! I need your assistance! I am trying to set-up an online business; affiliate marketing to be precise but I don’t have any idea on what to do and you are the first person that I instantly thought of”.
Whenever I log in Facebook, I see hordes of amazing folks getting on board with this whole affiliate marketing thang, but lack ideas on where/how the **** to commence. (That word was obviously a duck.)
One of the primary problems encountered in affiliate marketing is choosing the right niche. Many internet marketers who hop into affiliate marketing are doing so with the hope of making quite easy money without actually operating or owning the business that offers the product.
It sounds ‘nice’ and ‘incredible’ right? All you need do is mention some products and hyperlink your unique affiliate link to the product.
Then, you use your knowledge on inbound marketing to drive more sales and visitors to the website where your affiliate link and the money starts reeling in.
So instead of making good research on what niche to invest time and energy on, most of my homies have been compelled to figure it out on their own. However, they don’t know what to do at the start, middle, and end of setting up an affiliate business that would let them relax and watch the money roll in. Then they get overwhelmed. In addition, they throw in the towel. Then they starve and possibly go bankrupt too. AND BASICALLY, THESE are ALL MY FAULT.
Muahahaha… I was just kidding about the starving and bankruptcy stuff but I hope you get the point.
The truth is, it’s not easy. Most of these affiliate programs don’t yield enough gains for an internet marketer to sit back and relax.
To start a successful affiliate marketing, you have to choose the right niche. One thing you should bear in mind is, choosing the right niche is not difficult as you may think and it is the most important part when setting up your affiliate marketing business.
Many big platforms will tell you making sufficient income from affiliate marketing is hard but honestly, it isn’t only if you dip into the right niche.
Thankfully, there are still untapped niche-affiliate fields out there that you can invest your time and energy in, for unequaled success. I have found a few of them, which you’re going to see and also learn how to find more by yourself without anyone’s help.
At this point, we would want to believe you already know what affiliate marketing is, but if you don’t, here’s an overview of what affiliate marketing is.
What is Affiliate Marketing all about?
Pat Flynn’s definition of affiliate marketing is my favorite. According to him, “Affiliate marketing is simply the process of earning commissions by promoting products and services sold by other companies (or people). All you need to do is pick a product you like, promote it to potential buyers, and earn a certain percentage from the profit made from selling the product you promoted.”
Affiliate marketing involves multiple individuals grouped into three parts: The advertiser, publisher, and the consumer.
Now that you have learned what affiliate marketing is, let’s head straight to choosing the right niche that may end up being profitable for you as an internet marketer.
Picking the Right Affiliate Niche
Ideally, affiliate marketing can be set up on all blogging niches but not all niches are profitable. Let’s keep our focus on promoting digital products and services.
Why? Because they are easier to promote and you could make a lot of money from them as they are in huge demand day by day. If you are just starting out with affiliate marketing, picking the right niche that involves promoting digital products is okay as you can get publishers offering handsome rewards to keep you motivated for marketing their products.
Digital products are not the only niche you could tap into but as a beginner in internet marketing, it is one of the most recommended.
Take for example; if you operate a fashion blog, you stand a chance of making more sales promoting wears from Walmart. Similarly, if you run a tech blog, you could make more commissions promoting tech devices such as phones, computers and other tech-related kinds of stuff.
You’re making more sales because you are promoting products that are much more related to your blog purpose.
Now, don’t expect to make many sales by promoting wedding gowns on a tech blog or promoting web hosting services, phones, or house on a fashion blog. You need to run a blog that will attract the audience that will most probably be interested in what you may have to promote.
Some Samples of Niches/Products to Promote in 2019
If you are going to blog about blogging tips, ideas, and guides, or wishes to blog about website design, you could become an affiliate marketer and promote digital products such web hosting packages, online courses, electronic books, SEO software, website themes, and plugins.
There are handfuls of profitable niches you could pick and make money from them. Specifically, we will not pinpoint what niche it is exactly as almost everything regarding affiliate marketing is experimental but we will teach you how to identify a profitable niche all by yourself without a single doubt if you are choosing the right niche or not.
Sooooo – this time we’re doing something quite different. Instead of leaving Y’all hangin’ which makes us picture something very dirty – we’ve made the conscientious and thoughtful resolution to teach you how to find good niches all by yourself before hopping into affiliate marketing.
You should read our next posts if you:
Have no idea on how to get started with picking the right niche for affiliate marketing.
I really do believe that success in affiliate marketing is dependent on the niche that you select at the start of your affiliate marketing business – and you know it takes a lot for me to believe in anything especially God.
Selecting the right niche is the Big G of affiliate marketing, and I am so serious about this. (This cannot be taught better. Not even if I added a couple of swear words. Our next post on “detailed guide on how to find a profitable niche in affiliate marketing” is exactly what beginners in internet marketing business need.)